Phoebe DynevorMarc Patrick/BFA.com
On Thursday evening, Bulgari threw open the doors—and rooftop—of its Beverly Hills flagship to celebrate Bvlgari Eternal, a new collection plucked straight from the Roman jeweler’s 1940s archive.
As the fading sun caught the 1,100 hand-crafted glass “Rosettas” covering the exterior—inspired by the clasp of a 1930s-era bracelet—a glittering crowd including Phoebe Dynevor, Paris Jackson, Dree Hemingway, Joshua Jackson, Ryan Destiny, and Maude Apatow arrived at the Rodeo Drive boutique. Champagne in hand, they moved through the curated selection of archival jewelry on display throughout the space. At the heart of the exhibit: a bracelet created in 1942, inspired by the industrial designs of the time which brings to mind the ancient Greco-Roman art of weaving willow branches to craft wicker baskets. Referred to as vimini—wicker in Italian—this piece has became the foundation for the newly unveiled Eternal collection.
Gislain Aucremanne, the house’s heritage curator director, had flown in from Rome just for the launch, bringing the archival pieces he calls his “babies” along for the ride. Standing near the aforementioned bracelet, he explained the collection’s jumping off point. “I wanted to go back to the origins of modular jewels,” he said. “Repetition, and also how yellow gold has been instrumental in defining Bulgari’s style.” Eternal Vimini is the result of three years of collaboration between Bulgari’s design teams and creative director Lucia Silvestri, who indulges in complete access to the archives. “The process was a conversation between all the teams—design, jewelry production—and them working together,” Aucremanne said. “They fell in love with this one—the woven, intertwined pattern of wicker, and so we dug deeper to understand the elements, and from this, they reinvented what you see today.”
On the rooftop terrace, petite sliders and the house cocktails with gin, Aperol, and citrus circulated while guests caught up after the holidays and traded Golden Globes stories—including talk of Lisa, who had debuted the Vimini High Jewelry Necklace at the awards ceremony. Meanwhile, Maude Apatow and Ryan Destiny modeled pieces from the new collection including the Vimini bracelet—a golden wave that envelops the wrist with rhomboid-shaped elements—plus the drop earrings and ring, while Destiny paired the bracelet with the ring and necklace.
By nightfall, Kim Gordon took to the decks, her set brimming with decades of downtown New York cool; the kind of carefully curated chaos only the Sonic Youth founder could deliver. When Kaytranada took over, the vibe shifted completely and the terrace turned into a dance floor. Between tracks, he grabbed a burger and shared his take on 2026: “A lot of revelations, a lot of truth, and a lot of success,” he said to Vogue, fingers proverbially crossed.
As the party dispersed into the night, guests were low-key plotting—manifesting!—which Vimini pieces they would wear to their next red carpet occasion.
The Bvlgari Eternal exhibit will remain at the Rodeo Drive Boutique through February 22.