Jonathan Anderson’s second Dior Men’s show on January 21 might have been one of the most talked-about moments of Paris Fashion Week Men’s. But a day later, across town in LVMH’s Avenue Montaigne HQ, a very different kind of event took place: the sophomore Dior Beauty Reverse Aging Board conference. Bringing together 19 global experts (12 biologists, four dermatologists, two botanists, and a social scientist) and key Dior executives, the event outlined the research and innovations Dior Beauty is focusing on through 2026 and beyond.
Launched in 2023, the Reverse Aging Board works with 600 researchers from across the world, to dive into the science of aging and inform future product innovations across the Dior Beauty product portfolio. The objective is to stay ahead of the beauty innovation cycle, as luxury consumers become increasingly interested in longevity and aware of innovations to slow down aging, from exosomes to NAD+. The first product using innovations inspired by the research will launch sometime this year.
“The objective [of the board] is to have the best of science that enables us to make products that will be the most performant for our clients. But on top of that, we’re also contributing to science that goes far beyond just cosmetics, by publishing and sharing our research with the medical community and bringing in experts that are not in the field of science,” says Marie Videau, research and innovation director for LVMH’s beauty division, speaking to Vogue Business exclusively during the event.
The programming also featured presentations from Dior Beauty president Véronique Courtois and Reverse Aging Board members including Vadim Gladyshev, professor at Harvard Medical School, and Karl Pays, global research director at LVMH Recherche, which conducts scientific research across topics from environmental impact to packaging innovation.
It’s not the first time LVMH has invested in anti-aging research. The group partnered with research firm Integrated Biosciences in 2024, to inform product innovation across its brands using biological research and AI to source chemical compounds that could modify age-related gene expression. But now, Dior Beauty — LVMH’s biggest beauty brand — has taken the research in-house, to focus on the specific needs of its consumers and focus on innovations that align with Dior Beauty’s product offering.
“For Dior Beauty, maintaining a leading position is a strategic priority, even with the proven success of its perfume and makeup businesses. Staying at the forefront of skincare research is essential to maintaining our scientific leadership, building lasting trust with our clients, and ensuring future growth, complementing our successes in other business segments,” says a Christian Dior Parfums and LVMH export.