EXCLUSIVE: Netflix has made recent cuts to its Europe-based product team, specifically in its Creative Studio department.
The Creative Studio team — essentially the streamer’s in-house creative agency — includes designers and producers who create global marketing, such as in-app trailers, brand initiatives, and content for live experiences. The team bridges content, product and marketing.
We hear from sources that the cuts could number as many as 20+. Some staff were let go and others were repositioned within the company. Netflix declined to comment or confirm numbers.
We’re told by sources that the cuts were part of a re-org, weren’t performance-based exits and represented a relatively small percentage of the overall team. Our sources indicated that international Creative Studio departments aren’t being discontinued and that localisation of marketing remains important for the streamer.
In 2024, Netflix said it employed more than 13,000 people globally. According to online estimates, that number could be north of 16,000 in 2026, reflecting significant growth in the past decade. Some reports estimate that headcount has doubled in the past ten years to meet the streamer’s global expansion. Its last round of major cuts came in 2022 when it axed approximately 450 people.
Netflix operates 30 offices globally, with major international bases in Amsterdam (serving EMEA), Singapore (serving Asia Pacific), and London, as well as busy hubs in cities including Paris, Madrid, Mexico City and Sao Paolo.
The streamer recently walked away from its high-profile attempt to buy Warner Bros Discovery after rival bidder Paramount significantly raised its offer. “This transaction was always a ‘nice to have’ at the right price, not a ‘must have’ at any price,” Co-CEOS Ted Sarandos and Greg Peters said regarding the decision to drop out.