If Hailey Bieber is reentering her blonde era, she wins the prize for best soft launch. Over the weekend Bieber shared a photo dump of casual selfies, most of them showing her on the go with her son Jack Blues. But one of these shots is not like the others: The fourth image in the carousel shows Bieber with a platinum blonde bob.
Bieber has been committed to her shoulder-length lob and glossy chestnut color since December 2025. We last saw it flipped out at the ends for the 2026 Vanity Fair Oscars after-party on March 15. So, naturally, a March 22 bleach blonde selfie leaves us with several questions: Throwback? Teaser? Dye job? All of the above?!
Bieber’s go-to colorist Matt Rez hasn’t shared any evidence of a blonde transformation for Mrs. Bieber…yet. The cut and color in the selfie she shared looks similar to Bieber’s 2020 blonde bob, but her toasty, blurred lip and ghost lashes feel very 2026. Despite the other photos in the post, which show off Bieber’s usual warm brunette color, consider us inspired.
