The booming resale sector has evolved into a fierce battleground shaped by consolidation — most recently including Etsy’s acquisition of Depop — and sharper positioning, via a wave of fee resets and leadership shifts. One such shift involved peer-to-peer shopping platform Poshmark, which was taken private by South Korean tech giant Naver in 2023.
In October last year, Poshmark exited its founder phase, appointing former Naver investment chief Namsun Kim as its new CEO, replacing Manish Chandra who launched the former in 2011.
“We thought that it was time to rethink the business model and the technology that was infused into the app,” says Kim. “We sat back for a couple of years and now I’m here — I’m refreshing the leadership team, and we’re trying to reimagine things.” That involves expanding categories beyond fashion and beauty, as well as bringing brands in through off-season, off-price and returned inventory. Though competition abounds, Poshmark is positioning itself to ride resale’s growth wave: the global secondhand fashion and luxury market is forecast to grow two to three times faster than the firsthand market through to 2027, according to McKinsey.
In December, Kim appointed Elizabeth von der Goltz as Poshmark’s first chief revenue officer, tasked with overseeing all commercial and marketing functions, customer acquisition and growth, partnerships, communications, and merchandising. Von der Goltz was a big poach from the fashion world for Poshmark, which says two in five people in America are on its app, but is less associated with high-end resale than other players like The RealReal and Vestaire Collective. Now, it’s moving into active merchandising and inventory curation for the first time, in what both pitch as the “platform of taste”.
Von der Goltz spent her career leading buying and merchandising for multi-brand online retailers including Yoox Net-a-Porter, Matches and Farfetch, and served as CEO of Browns. “When this opportunity came, it felt perfect,” she says. “It’s a circular business, I feel like I’d still be in fashion, I can bring my expertise to tech, and I’m not just putting more stuff to sell out in the world.”
Poshmark CEO Namsun Kim (left) and CRO Elizabeth von der Goltz (right)Photos: Courtesy of Poshmark
Today, Vogue Business is getting an exclusive first look at this rebrand, via the redesigned Poshmark app. Centered around a new visual identity with clearer, larger portrait images for listings, style-led personalized discovery features like trend-inspired browsing, occasion capsules, editorial content, and new centralized seller tools, von der Goltz says Poshmark 2.0 is all about combining the resale platform’s focus on community with the editorial elevation of full-price fashion e-commerce.