There’s a particular kind of magic to Dôen, a brand that makes getting dressed feel romantic, easy, and never overwrought. It balances a subtle French inflection with California ease and a vintage-heirloom sensibility, with just enough Parisian nonchalance to keep everything feeling effortless and never overdone. The result is a label that feels personal and timeless, rooted in sentiment rather than trend cycles.
Founded in 2016 by sisters Margaret and Katherine Kleveland, Dôen was built on a simple idea: clothing for women that feels beautiful to wear in real life. The women-led label champions thoughtful design and retro California cool; think flea market treasures, vintage touches, and clothes that feel lovingly passed down. Over the years, the brand has expanded thoughtfully—it’s now carried by major retailers like Nordstrom and Net-a-Porter and has had two sell-out collaborations with Gap—yet it hasn’t lost sight of its original vision or intimate, storytelling-driven ethos.
Glamour’s edit of brands like Dôen
What I think makes Dôen especially compelling is that it really operates at two speeds. There are the nostalgia-tinged pieces (lace-trimmed dresses, floral blouses) and the clean, streamlined staples (great knits, chore jackets, easy denim) that ground a wardrobe. Most of us fall for both—and it’s that balance that makes the brand so wearable, versatile, and endlessly inspiring.
Of course, part of being a Dôen fan is craving more of that world, the romance, the texture, the “I’ll wear this forever” feeling. And the good news is that there’s a growing wave of labels that live in adjacent or complementary corners of the same dreamy universe, each with its own take on femininity, craftsmanship, and that romantic but real-life-friendly charm. Below, meet eight brands like Dôen that beautifully complement the vibe—each distinct in its point of view, but all carrying that same magnetic, timeless energy.
Before we get into it, shop a few of our current favorites from Dôen itself.
Buck Mason leans into California heritage in a way that echoes one of Dôen’s core sensibilities, but through a more Americana-focused lens. Expect rich knits, beautiful denim, tweedy blazers, and sturdy outerwear, all enduring classics without too much frill. It’s a natural pragmatic complement to Dôen’s more embellished side, especially if you love leaning into that West Coast–meets–countryside mood.
Sea leans into the ultrafeminine, vintage-tinged romance Dôen fans love, but with a quirky, craft-driven twist. Lace collars on puffer jackets, grandma-chic balaclavas, ornate crochet, and heritage Fair Isle knits bring a sense of whimsy without feeling too precious. The mix of darling details and workwear-inspired utility keeps everything grounded, creating that sweet spot of feminine charm and relaxed ease. The finds below capture this perfectly—nostalgic charm made wearable for real life.
Jenni Kayne nails that laid-back California refinement with pieces that feel simple at first glance but slowly reveal their thoughtful design. Most fans are won over by a single knit; the cashmere Cocoon Cardigan, linked below, has a big reputation. From there, the universe expands: the soft suede jackets, the perfectly broken-in chore coats, the nubby teddy layers, the wardrobe-anchoring sweaters. Everything is textural, wearable, and quietly elevated. If you love Dôen’s unfussy romance, Jenni Kayne brings the grounded, cozy balance—the pieces that tie a whole wardrobe together without ever overthinking it.
Like a quirky younger cousin to Dôen, Damson Madder takes romantic sensibilities and adds a youthful twist via oversized silhouettes and fun prints. Founded in London in 2020, the brand has slowly gained momentum among the fashion crowd in cities like Copenhagen and New York. While its garments are a bit more statement-making than many of those from other brands on this list, it’s easy to mix and match its staples with pieces from like-minded labels. Snag the trench coat below while it’s in stock; it became a TikTok sensation and sold out almost instantly a few months ago.
J.Crew taps into that Dôen-adjacent magic, especially with its new holiday lineup. It’s a full-on Fair Isle fest of crewnecks, cardigans, and oversized pullovers, plus collegiate-inspired plaids, bow-adorned party dresses, and the kind of classic boots that ground a whole look in unbothered style suited to both city commutes and winter holidays in the mountains.
Imogene + Willie taps into Dôen’s California-girl sensibility: the denim, the soft tees, the easy but intentional basics that anchor a look. The palette is grounded, earthy, and endlessly mixable, much like Dôen’s everyday staples. Come for the denim and casual classics; stay for the loungewear and relaxed sportswear pieces that slot right into that unfussy, quietly cool vibe.
Madewell proves you can channel that same romance without wandering far from the mall. Picture winter-ready chore coats, lace-trimmed blouses, ruched dresses with a hint of Parisian charm, and, of course, denim—particularly the brand’s new vintage-inspired flare that’s not too flared. Altogether, it’s an idyllic little lineup that carries you from a bundled-up espresso under café heat lamps to a candlelit dinner with friends, all unfussy, softly nostalgic, and full of the easy charm Dôen lovers gravitate toward.
Mirth delivers a similar artisanal spirit with pieces that feel textural and a little statement-making. The brand excels at those effortless silhouettes you reach for often, but elevates them with hand-smocking, appliqué, and other thoughtful fabric work that give each piece depth. It’s that same relaxed romance expressed through both texture and print. We’re especially drawn to the knitwear, which features sculptural stitches, subtle volume, and grounded tones that style seamlessly with denim and romantic separates. Even its simplest designs are finished with surprise-and-delight details, making the label a go-to when you want something relaxed yet special.