The Vogue Business AI Tracker keeps a record of the most important AI developments that will influence our industry and our world, each week. From venture capital investments and startup launches to product drops and regulatory updates, we’ll make sure you never miss a beat when it comes to the AI news that matters.
December 9, 2025
The news: Meta acquires AI pendant maker Limitless in further wearables push.
Why it matters: It’s been a huge week for Meta when it comes to the company’s AI wearables ambitions. A day after CEO Mark Zuckerberg announced a new creative studio within its Reality Labs division, the group confirmed it’s shifting some resources from its metaverse team into AI glasses and wearables. Then, on Friday, it announced its acquisition of Limitless, a startup that makes AI-powered “all listening” pendants, for an undisclosed amount.
So far, Zuckerberg has been bullish on smart glasses as the ultimate form factor for AI-powered wearables, but the Limitless acquisition suggests the company is exploring other form factors that take in more context (like audio as well as visual information) from the wearer’s environment, as part of its push into its “superintelligence” vision. It comes after Amazon bought a similar startup, Bee, in July, acquiring its wristworn “all listening” device technology, too. In a statement accompanying the news, Limitless said: “Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables. We share this vision and we’ll be joining Meta to help bring our shared vision to life.”
The news: ELC and Jo Malone London launch AI-powered scent advisor.
Why it matters: They say that shopping for fragrance is one of the most personal tasks, so it makes sense that this would be an area of focus for AI innovation within beauty groups. Jo Malone’s new AI-powered scent advisor is designed to “digitally recreate the Jo Malone London’s signature in-store consultation experience”, the companies said, by inviting customers to describe the kind of scent they’re searching for, and whether it’s for themselves or a gift. The beauty company has partnered with Google to use the tech group’s Gemini and Google Cloud Vertex AI platform, which interprets customers’ natural language prompts and generates bespoke fragrance recommendations after analyzing the beauty brand’s olfactory data combined with that of customers.
It’s touted as particularly useful for first-time buyers of the brand, who may want more information about a scent before purchasing, and represents the next step in olfactory-focused AI applications. Expect other fragrance brands to follow suit.