“Our previous showroom was a private residence, and it was beautiful to bring clients into our world in that way,” explains Hammour. “We tried to keep the same spirit, where it feels like you are in our home, but with a stronger architectural intention. This space gives our client a better understanding of our world, letting them relax into the moment of their visit. It carries the intimacy of before, but reflects who we are today.”
From the beginning, the founders understood something fundamental: a coat is never an impulse purchase. It’s the piece you reach for year after year—that often outlives trends, and sometimes even gets passed down from generation to generation. Nour Hammour built its reputation on that emotional weight, designing pieces to accompany women through entire chapters of their lives, with the belief that your outerwear should be treated with real reverence.
Photo: Matteo Verzini
Today, the brand’s devoted clients include celebrities like Kendall Jenner, Vittoria Ceretti, and Dua Lipa, with the offering spanning a range of styles that correspond to the many roles women inhabit throughout their lives: edgy, subversive pieces; sleek, tailored essentials; and opulent, statement-making coats that evoke old-world glamour, which they tongue-in-cheek call “the matriarch category.” The founders intentionally design the collections to reflect these multiple facets, ensuring that every woman sees herself represented across their range.
The experience at the new showroom on Rue Pierre Charron begins in a narrow Haussmannian foyer, where coats and accessories line the walls, draped over racks and resting atop gilded neoclassical consoles.
Photo: Matteo Verzini
Photo: Matteo Verzini