How Vuori CEO Joe Kudla Is Taking the Brand’s California Cool Global
At the end of 2024, Vuori reached a $5.5 billion valuation after a $825 million investment round led by General Atlantic and Stripes, which remains the most recent valuation. Kudla is confident in growth amid an increasingly wellness-focused world. Alo and Lululemon are the brand’s biggest competitors, he says. Both also blend activewear and lifestyle … Read more




