It can be hard to nail the right shade of blonde. Too warm and it can look brassy. Too cool and you can look washed out. But champagne blonde sits perfectly between the two and is seriously trending for 2026. And in even better news, it’s one of the most universally flattering shades of blonde.
Champagne blonde looks just as expensive as it sounds. And we’re not the only ones loving this new incarnation of ‘old money blonde’: Jason Hogan, A-list hairdresser and Advocate Colorist at Josh Wood, is dubbing champagne blonde as the biggest hair color trend of 2026. Ahead, he shares his best tips on how to achieve it yourself.
How to get champagne blonde hair
“Champagne is not only for celebrations,” Hogan says. “Make it part of your everyday life! Since the 17th century, champagne has been associated with royalty, affluence and prestige. Its soft, palest golden hue is becoming synonymous with luxury, so you should absolutely incorporate it into your hair regimen.”
Hogan said he found himself leaning towards the champagne palette not only to give clients opulent, beautiful and balanced blondes, but also to ground icy and ash blondes with more natural tones.
If you’re a first-time blonde, make sure to read to do your homework on taking care of bleached hair before booking your appointment. Don’t forget to use a great hair toner to stop any unwanted brassy tones from showing through, and consider switching to a sulphate-free shampoo to make your color last longer.
And while you might feel tempted, we don’t recommend bleaching your own hair at home. Drastic hair lightening requires lifting and using stronger peroxides, and these are skills are best left to the professionals. Salon experts can help you achieve the ideal shade, ensuring your hair stays in the best condition it can and color-correcting any tricky undertones. Any mistakes you make at home may ultimately be harder to fix in the long run.
With that in mind, let’s get to your custom champagne blonde mood board. Below, find six different ways to personalize your champagne blonde according to your undertones and preferences.
Classic champagne blonde
