From the skin-transforming Yummy Skin Glow Serum—a gel-like primer or topcoat that delivers a glassy glow that’s gotten me countless questions about what I use on my skin—to long-lasting holographic liquid eyeshadows and light-refracting foils that look like wearable art, the line proves that innovation doesn’t have to mean resorting to 2016 levels of work to get a flawless face.
Originally working in the medical field before transitioning into beauty education, Myricks taught herself makeup through relentless research and experimentation while raising two kids as a single mom. That spirit of curiosity and problem-solving still defines her work today. Below, the founder talks about the accidental beginnings of her brand, scaling a company from her basement, and the one product that represents everything she believes makeup can be.
Why did you feel like it was a good time to launch your company when you did?
Ironically, my intention wasn’t to build a brand at all. I was creating products to support the artists I was educating, people who simply couldn’t find what they needed to build their kits. What started as a solution for my training business quickly revealed much bigger gaps in the market, not just in shade, but in how beauty, color, and texture could work together. I was constantly mixing, layering, and hacking products to get the results I envisioned, and I wanted to create simple, one-step solutions that could unlock creativity for everyone. That’s really where it all began, and it’s been a runaway train ever since.
Was it scary? Was there a particular challenge that still haunts you?
Being an entrepreneur is scary, period. Even working as a makeup artist can be scary. In the beginning, my primary goal was survival: earning enough to take care of my children as a single mom. As the brand grew and those immediate needs were met, the fear shifted. Scaling beyond my basement, finding manufacturers, sourcing ingredients, and building a trustworthy team—none of that comes with a manual. My entire career has been about learning as I grow, and that part never stops.
Do you think consumers care about who actually owns the businesses they spend on? If not, should they?
I truly believe people shop their values, especially during uncertain times. With so many options at every price point, consumers are thinking more deeply about where their money goes and who it supports. Ownership is often a reflection of values, and that matters.
What’s a key piece of advice you’d give to other women looking to start their own business?
Trust your gut and don’t underestimate your superpowers. Women are often the underdog, even in industries built around us, and funding conversations are still largely dominated by men. Your ideas are valuable even if no one agrees at first. History has proven that time and time again.
What time do you get up?
5 a.m. every day.
What’s your typical morning routine?
I start with gratitude, always! I express gratitude for waking up and name at least two other things I’m thankful for out loud. Then I set an intention for the day, because intention shapes how you experience everything that follows. I make time to fuel my mind: learning, reading, or reflecting, and I’m very intentional about movement, taking my supplements, and caring for my body. My goal is to prioritize my well-being before the day begins.
How do you take your coffee?
First cup: black with collagen. Second: black with a protein shot. Third, if needed, turned into a sugar-free treat.
Your first childhood dream job was…