Common mistakes to avoid when applying mascara
Starting at the top of your lashes
Lots of people assume that focusing on the tips of your lashes is key to making them look longer, but starting your application process there won’t serve you well in the end. Beginning at the root, on the other hand, creates volume and a strong foundation.
If your lashes are too top-heavy, the mascara may actually weigh them down and cause the opposite effect. “It’s super important to start at the base and to build up there,” says Gray. “To get the best, most even layers of mascara, I always recommend starting from the base.”
Skipping primer for a long-wear look
You may find that applying a coat of mascara on clean lashes works on the go, but if you’re doing your makeup for a special event (or you know you need your mascara to last a long time), a mascara primer can make all the difference.
“The same way that a painter will prime a wall before it’s painted, makeup primers will enhance your canvas so that your products look better, last longer, and cater to your skin’s specific needs,” celebrity makeup artist Deanna Paley told Glamour. “Whether you have dry skin, redness, large pores, or oily or dull skin, there’s a primer that’ll combat all of the above while allowing your makeup to last longer—some even up to 24 hours.” It goes without saying that it’s a nonnegotiable every time she preps a client for an event.
L’Oréal Paris Voluminous Conditioning Primer Mascara
Only coating the under-layer of your lashes
Underwhelmed by your mascara results? Especially if your lashes are blonde or naturally light, try coating the top layer first for a more balanced, impactful final look. This pro tip can benefit darker lashes too: “Applying mascara downward first helps to separate the lashes, and then you should start brushing upward with the wand,” professional makeup artist Neil Young told Glamour UK.