SXSW was in its traditional wild form on opening night with Boots Riley’s upcoming NEON movie I Love Boosters, a psychedelic, absurdist caper about a group of fashionista shoplifters who steal from a fashion icon only to sell her line on discount.
Plenty of laughs, some standing ovation — it’s everything a studio craves when they launch a movie in the Lone Star State’s capital city.
“When it came to I Love Boosters, it was more me thinking about specifically fashion, which is though of as an artistic endeavor. What is behind art? You can put that with everything. How does it get made? What puts the value on it?” explained the ten-gallon-plus hat filmmaker about his upcoming heist comedy.
“The idea that so many people want to be involved with art; they’re in that conversation, but it cost so much,” Riley explained about the satirical takedown of capitalism, the 1% and the backs on which they stand.
“It’s interesting because someone who does a PA announcement in the film, Kate Berlant, she has a stand-up bit that make should be free for women. They should be able to steal it. Without it, you can’t get a job, you can’t be a member of society,” he emphasized about one of his points in the fashion comedy.
I Love Boosters hits cinemas on May 22.
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