Netflix’s prices just went up, with its cheapest, ad-supported tier now reaching $8.99 / month, up from $7.99 / month, according to an updated support page spotted earlier by Android Authority. The standard and premium plans are also getting a hike, going from $17.99 to $19.99 / month and $24.99 to $26.99 / month, respectively.
Netflix doesn’t explain its reasoning for the price hike this time around, as it last cited delivering “more value for our customers.” The streamer reported earning $1.5 billion from its growing advertising business in 2025, and hinted at rolling out more kinds of ads in the future.