How to Stop Being a Fast Fashion Brand
One year on from its big rebrand, UK-based fast fashion brand PrettyLittleThing is distinctly detached from its pink, playful roots. Flying unicorn motifs, neon bodycon dresses, and pool party content are nowhere to be seen, replaced by a grown-up palette of brown and beige, tailored separates, and stately home settings. Working under the new strapline … Read more









