One of Jennie McCormick’s main priorities at Rag & Bone has been to create a full wardrobe for the everyday woman. That’s why this season she decided to switch things up and transform the brand’s showroom into a mock apartment to represent how R&B and its essentials can take you from day to night and everything in between.
Throughout the space you could walk through the different wardrobes of the Rag & Bone woman, ranging from day-appropriate suits to glamorous shearling jackets and slips to take you into the night. In an effort to focus on elevating existing Rag & Bone essentials, McCormick took already beloved styles like the Mercer blazer and transformed them to fit the needs of today’s shoppers. The jacket got a military upgrade with regalia buttons and comes in khaki green, navy, or black. The early 2000s favorite Newbury boot was shown in stylish variations including a black croc leather and burgundy calf hair, proving that classics stay classic for a reason.
This season’s model and muse was Hanne Gaby Odiele, a longtime friend of Rag & Bone since the days of Marcus Wainwright and David Neville. Throughout the lookbook she sports a pair of the brand’s latest denim style, called the Sutton. The style borders on skinny jean territory without committing all the way, featuring a slim leg cigarette fit. The tighter fit on the bottom when styled with the rest of the collection’s essentials offered a more polished and elevated feel.