EXCLUSIVE: Phil Rosenthal, the Emmy-winning creator of Everybody Loves Raymond and creator/host of the Emmy-nominated culinary travel series Somebody Feed Phil, has entered a strategic global digital agreement with Banijay Americas and Banijay Rights, naming the companies as dedicated partners alongside his production banner Lucky Bastards who will help him expand his brand across the digital ecosystem.
Under the deal, new episodes of Somebody Feed Phil will move non-exclusively to a new Phil Rosenthal World YouTube Channel, alongside a slate of short-form content oriented around the show, in 2027. This is a notable move, as the show has aired on Netflix for the last eight years, and is now the rare premium series, unscripted or otherwise, to embrace a transition to YouTube.
Going forward, past seasons of Somebody Feed Phil will remain available on Netflix. The deal does, however, establish YouTube as a central hub for Rosenthal, which will offer opportunities for greater reach, more direct engagement with fans, and greater control of his content. Sources said Rosenthal and Banijay are also exploring opportunities to expand the reach of the brand across AVOD and FAST platforms.
Together, Banijay Americas and Banijay Rights will provide end-to-end support to Somebody Feed Phil across production, digital channel management and monetization, global distribution, and brand partnership strategy, leveraging its global infrastructure to drive the expansion of the brand across platforms and territories.
Somebody Feed Phil has built a devoted international following since 2018 through its humor, humanity and celebration of cultural connection through food and travel. The show follows foodie Rosenthal around the world as he explores local cuisine and culture, and the people behind it.
“One of the things I always loved about Everybody Loves Raymond was that it was free to watch everywhere,” Rosenthal told Deadline. “We are thrilled to announce that Somebody Feed Phil will move to YouTube, where our message of family, friendship, food, travel, and laughs can reach the most people.”
Ben Samek, CEO Banijay Americas, called Rosenthal “one of the rare creators who consistently stays ahead of where the industry is going.”
The executive said, “Partnering with a filmmaker and storyteller of his caliber is incredibly exciting for us. Alongside Banijay Americas and Banijay Rights, we are proud to support Phil as he ushers his brand into its next era. YouTube represents a natural evolution and a place where audiences can engage with his voice and humor as we build a global digital home for Phil Rosenthal World.”
Launched in 2008, Banijay Entertainment is home to over 130 creative companies across 25 territories and delivers an average 16,000 hours of content and 3,000 live events globally each year. In 2025 alone, they launched 250+ new non-scripted titles, 100+ scripted titles, 80+ shows on streaming platforms, and 30 formats active in more than 3+ territories.
Banijay is the steward of unscripted brands like MasterChef, Big Brother, and Survivor, scripted titles like Peaky Blinders and Black Mirror, and live spectacles including the Olympic opening and closing ceremonies. Earlier this month, the company announced plans for a strategic merger with All3Media into a global television production powerhouse valued at around $8 billion.
Rosenthal is repped by Heroes and Villains Entertainment, UTA, and Felker Toczek Suddleson.