EXCLUSIVE: Steve Harvey Global is teaming with Merzigo to max out the distribution of Vault Empowers content including the Vault Empowers Talks hosted by Brandi Harvey. SHG is the umbrella brand for all of Harvey’s businesses. Merzigo, meanwhile, majors in maximizing views across YouTube and Facebook, managing 5,000 channels. It will now manage the Vault Empowers channels internationally.
Vault Empowers Talks, is a weekly series, in which Harvey has in-depth conversations with trailblazers and industry leaders on topics from wellness to entrepreneurship, to leadership, and business strategy.
The deals builds on an earlier agreement inked by SHG and Merzigo last year that saw the latter take on management of The Official Steve Harvey YouTube channels, optimizing and distributing behind-the-scenes clips, talk show highlights and comedy segments. London, Istanbul and LA-based Merzigo said since last April watch time to The Official Steve Harvey YouTube channel has increased fourfold. Views to Harvey’s official Facebook page is up 241% across the same period.
“We initiated this partnership with a clear vision to strategically expand our global digital footprint,” said Christel Sicé at SHG. “The strong momentum of the collaboration, expanding the partnership to include Vault Empowers was a natural next step — allowing us to deepen fan engagement, broaden our international reach, and further strengthen the Steve Harvey Global brand portfolio.”
“Vault Empowers was created to help people step fully into their potential,” added Brandi Harvey, host and Executive Producer of Vault Empowers Talks. “This partnership enables us to scale that impact while remaining anchored in intention and purpose.”