Few fashion labels inspire such dedicated fervor as the house of Prada. Established in 1913 as a Milanese leather goods atelier and reimagined decades later by then-daughter, Miuccia Prada, the brand speaks not just to a woman’s vanity, but to her intellect. It is, as the cliché goes, fashion for the thinking woman. Each season, we can count on Mrs. Prada, now alongside her co-creative director Raf Simons, to reshape the conversation, setting the tone for what we’ll be coveting next season and, importantly, how we’ll be wearing it.
Of course, that influence extends beyond the runway and into the street style scene, too. Outside the shows in Milan, and especially outside the show at Prada HQ, the effect is hard to miss. This season, Prada fans arrived in full looks, or spliced runway pieces into their existing wardrobes. It’s a masterclass in the house’s codes: off-kilter color combos, skirting, satins, and quirky accessories appeared on the throng of showgoers. Below, see how they wore it and study up on Prada 101.
Get the Prada Street Style Look
Photographed by Phil Oh
Boy Meets Girl
In Prada’s world, menswear codes, like an overcoat, piped shirting, and chunky brogues, are often offset with a skirt and gleaming costume jewelry.