What Did You Buy in January? The Month’s 10 Top-Shopped Items in Review


A lot happens in a month—especially when we talk about shopping. New collections trickle in, past season pieces sell out, popular styles go in and out of stock. Most of our curations are defined by what we love in the moment, but that doesn’t make us any less curious about what you clicked on and bought. Our collective shopping carts act as a prism for a broader story of the brands we couldn’t get enough of, the trends that shape our wardrobes, and the outfits that captured the cultural zeitgeist. Here’s what rose to the Top of the Carts in January.

1. 2016 As a Trend

January is typically a month of reflection, but this year’s throwbacks were more of a time warp for another era altogether: 2016. Amusingly enough, key styles of that year—bomber jackets, backless loafers, and skinny jeans—have never felt more relevant, or ubiquitous, than right now. A reminder that what goes around comes around, and that maybe skinny jeans weren’t so bad after all? (Who are we kidding… they’ve been rebranded to “slim-straight” for a reason.)

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