EXCLUSIVE: Warner Bros theatrical release of Oscar winner Emerald Fennell’s Wuthering Heights smooched $3M from Thursday previews at 3,000 locations.
Before you comp the movie to the $7M previews for It Ends With Us, calm your jets. First that was a summer release. Second, distributione sources are seeing a big pop for moviegoing on Saturday, Valentine’s Day with a natural shift of foot traffic from last night to today, and into tomorrow. Let’s not forget the Monday Presidents Day holiday. The last time Valentine’s Day fell on a Saturday was 11 years ago. I hear that there’s $14M in presales already for Wuthering Heights which is eyeing $40M-$50M over the 4-day holiday in North America
Meanwhile, Amazon MGM Studios’ Chris Hemsworth-Halle Berry-Mark Ruffalo noir Crime 101 made $1M from overall previews, not just last night. The movie is hoping for a $15M 4-day start.
We’re waiting on previews for Sony Pictures Animation’s Goat.
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